Our brand believes that fashion is not only a means of expression, but also a reflection of our responsibility towards our planet. In order to leave a livable world for future generations, we position sustainability as one of the cornerstones of our business model. In line with this vision, we work with the aim of being a brand that minimizes environmental impact, is socially fair and economically sustainable. In this context, we adopt a comprehensive policy in line with four basic principles: Material Selection, Production Processes, Social Responsibility and Sustainable Fashion Philosophy.

Material Selection
          

• Organic and Biodegradable Materials: We carefully select the materials used in our products. We create a supply chain that does not harm the environment by using sustainably sourced and biodegradable materials such as organic cotton, tencel, lyocell and recycled polyester. 

• Traceable Raw Material Sourcing: We operate a procurement system that allows us to trace the origin of all raw materials used. We work with certified suppliers (e.g. GOTS, Fair Trade certificates) to ensure that farmers receive fair wages and that raw materials are produced without harming the environment. 

• Long-Lasting, Durable Products: We take care to ensure that our product designs are both durable and long-lasting. In this way, we aim to reduce waste while meeting customer needs by offering timeless and quality pieces instead of fast fashion. 

Production Processes



• Low Carbon Footprint: We prefer renewable energy sources to minimize energy consumption in our production processes. We aim to provide 100% of our electricity needs from renewable sources and use energy efficiency technologies in our production facilities to reduce carbon emissions. 

• Water Consumption Reduction and Water Management: In order to reduce water consumption in the fashion industry, we prefer water-saving dyeing and washing techniques. In addition, with our recycled water usage policy, we include wastewater in the reuse process and protect water resources. 

• Waste Management and Circular Production: We recycle fabric and material waste generated during the production process and evaluate it in new products. In order to support the circular economy, we prioritize waste management at all stages from production to the recycling process. 

• Use of Harmless Chemicals: By minimizing the use of chemicals, we create production processes that do not harm the environment or human health. By using OEKO-TEX® certified materials, we ensure that our products are both safe for users and environmentally friendly. 

Social Responsibility

• Ethical Working Conditions and Fair Wage Policy: We provide all our employees with a safe, healthy and fair working environment. We require our business partners to provide the same ethical standards and respect employee rights at every stage. We conduct audits to ensure that workers in our production processes receive fair wages and have job security. 

• Support and Contribution to Communities: We contribute to economic growth by supporting local communities and small businesses. We collaborate with local artists in design and ensure that cultural richness is preserved by combining traditional craftsmanship with modern designs in our collections. 

• Education and Awareness: We provide sustainability training to our employees and customers. In order to create environmental awareness in society and to spread the concept of sustainable fashion, we publish educational content on social media, blogs and other digital platforms and aim to raise awareness on sustainability issues. 

 

Sustainable Fashion Philosophy

• Slow Fashion Approach: We reject the concept of fast consumption and instead support the concept of sustainable fashion. We adopt the philosophy of slow fashion and aim to create more meaningful collections with fewer and more concise products. 

• Recycling Programs: We offer clothing collection and recycling programs to engage our customers in sustainability. We partner with recycling centers and charities to repurpose unused products. 

• Return and Recycling Strategy: We offer repair, redesign and recycling services to extend the life of the products sold. In this way, we aim to extend the life of our products and reduce the waste rate. 

OurGoalsandCommitments  

• Carbon neutrality target by 2032: We are working on a roadmap to zero out our carbon footprint in our production processes. 

• Reducing water consumption by 50% by 2030: In line with our water management policies, we are committed to reducing water consumption in production processes and increasing the use of recycled water. 

• Use of 100% recycled materials in production: We are developing our supply chain accordingly to use 100% recycled and organic materials in products. 

• Sustainable Relationship with Customers: We guide our customers to embrace sustainability and enable them to make conscious choices in their shopping experiences. 

Our brand is not only an environmentally conscious fashion brand, but also represents a socially responsible, ethical and sustainable lifestyle. This sustainability policy is just the beginning of our brand's commitment to creating a sustainable world, and we aim to continuously improve ourselves.